---
title: Create a client
description: Add a brand, configure its details, and enable its modules.
---

A client is the brand or company you serve. Each client has its own data, modules, and team.

:::note
You need the **Admin** or **Owner** role in the organization. If you don't see the **New client** button, ask for access.
:::

## Steps

1. In the sidebar, open **Clients** and pick your organization in the **Organization** selector. You'll see your organization's brands.

   ![Clients list](/blume-assets/content/docs/screenshots/en/create-client/01-clients-list-light.png)

2. Click **New client** at the top right.

3. Fill in **Name** and **Slug** (required). Choose the **Business type** (E-commerce, Services, Hybrid, Local business, SaaS, or Other), **Entity type**, **Website**, **Timezone**, and **Primary language**.

   ![New client form](/blume-assets/content/docs/screenshots/en/create-client/02-new-client-form-light.png)

4. Click **Create client**. It appears in the list.

5. Open the client and go to **Modules**: enable only what that brand uses (**Brand Profile**, **Strategy**, **Briefs**, **Social Media**, **Website**, **Ecommerce**, **Contracting**, **Advertising**, **Email Marketing**). When you pick the client in the sidebar selector, its modules show up in the menu.

   ![Client modules](/blume-assets/content/docs/screenshots/en/create-client/03-client-modules-light.png)

:::tip
Enable **Brand Profile** first: identity, value proposition, and brand voice feed every other module.
:::

## Next steps

- [Create a content brief](/guides/create-content-brief)