---
title: Create a content brief
description: Plan a piece, set its funnel stage, and move it through the workflow.
---

Briefs are the planning sheets for each content piece. They live inside a client with the **Briefs** module enabled.

:::note
You need a client with the **Briefs** module enabled and the **Editor** role or higher. If you don't see **Briefs** in the menu, enable the module first (see [Create a client](/guides/create-client)).
:::

## Steps

1. Pick the client in the sidebar selector and open **Briefs**. You'll see the table of planned pieces.

   ![Briefs list](/blume-assets/content/docs/screenshots/en/create-content-brief/01-briefs-list-light.png)

2. Click **New brief** at the top right.

3. Fill in **Title** and **Description**. Choose the **Funnel** stage (**TOFU**, **MOFU**, or **BOFU**) and the **Format** (Blog, Video, Infographic, Newsletter, Post, and more).

   ![New brief form](/blume-assets/content/docs/screenshots/en/create-content-brief/02-new-brief-form-light.png)

4. Click **Create brief**. It appears in the list with its initial status.

5. Open the brief and change its **Status** from the row menu (for example, Idea → In review → Approved) or view it on the **By status** board. Every change is recorded in the activity log.

   ![Briefs status board](/blume-assets/content/docs/screenshots/en/create-content-brief/03-briefs-status-board-light.png)

:::tip
Link the brief to a **strategy**, **pillar**, or **initiative** so the team always knows why that piece exists.
:::

## Next steps

- [Create a client](/guides/create-client)